Limited-edition t-shirts will be sold Thursday at the men’s basketball game.
#SAMNOTSTAN Marketing Campaign Unveiled
2.24.14 | General, Marketing, Bulldog Club
Limited-edition t-shirts will be sold Thursday at the men’s basketball game
BIRMINGHAM, Ala. -- The Samford Athletic Department officially unveiled its #SAMNOTSTAN marketing campaign Monday with the launch of www.samnotstan.com and the announcement of a limited-edition t-shirt to go on sale Thursday during the Bulldogs' men's basketball game.
The #SAMNOTSTAN campaign is a comprehensive digital campaign designed to gain awareness for both the University and athletic department, promote the academic and athletic achievements of Samford, while using an obvious tongue-in-cheek tactic to differentiate Samford from a peer university located in Palo Alto, CA.
"As a 1983 graduate of Samford, I would constantly have to explain to people that I went to Samford not Stanford," said Samford Director of Athletics Martin Newton. "Like many of our proud alums, I feel like Samford, similar to Stanford, is a world-class institution. With the help from our friends at Nike, we came up with a fun way to promote our University and create additional school spirit."
Starting Thursday, www.samnotstan.com will sell the Nike t-shirts for $25 plus a $5 shipping-and-handling fee. A United States map is incorporated into the site design that will change colors of each state where a t-shirt is purchased from Stanford red to Samford blue to show the country that we are #SAMNOTSTAN.
The campaign also includes an extensive social media presence. Fans are asked to take pictures of their t-shirts and post to their favorite social media platforms with the hashtag #SAMNOTSTAN.
An additional feature of the Website is an Instagram widget which will showcase users' pictures displaying the featured #SAMNOTSTAN hashtag. Promotional t-shirts have been sent to selected individuals with Samford and Stanford ties, as well as certain members of the national sports media.
The t-shirts will also be available at the Samford vs. Appalachian State men's basketball game at Samford's Pete Hanna Center starting at 6 p.m., Thursday. Tickets are available by calling (205) 726-DOGS or at www.SamfordSports.com/tickets.
About Samford University – Samford University is Alabama's top-ranked private university and provides nationally-recognized academic programs rooted in its historic Christian mission. U.S. News & World Report ranks Samford 3rd among regional universities in the South, and the university is widely acknowledged as a leader in liberal arts and professional school education. Founded in 1841 and located in suburban Birmingham, Samford is the 87th oldest institution of higher learning in the U.S. and enrolls 4,800 students from 44 states and 22 countries in its 10 academic units: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford also fields 17 NCAA Division I teams that compete in the tradition-rich Southern Conference. www.samford.edu
Monday, September 07
Friday, September 04
Wednesday, September 02
Monday, August 31
