Sept. 11, 2003

BIRMINGHAM, Ala.-The Samford Athletic Department has partnered with Logo Sports, LLC and Bob Sykes Barbeque to create the first-ever, Samford branded barbeque sauce, barbeque pork and barbeque ribs. Samford is the first school to license this product in an attempt to market the athletic program outside normal venues of advertising.

"People in Birmingham love barbeque, so now they can enjoy it in style with Samford Sauce, Barbeque Ribs and Pork" said Alan Verlander, Associate Director of Athletics for External Operations. "Our goal with this project is to get Samford's name into the hands of all barbeque fans. The way to a fan's heart is through their stomach."

The sauce will be available in Piggly Wiggly in Homewood, Publix and Winn-Dixie beginning next week. It can also be purchased at the home football games or on the online store at samfordsports.com.