BIRMINGHAM, Ala. – Samford University Athletics has named Isabel Rothschadl its new Director of Strategic Communications/Social Media within the Office of External Affairs. Rothschadl will direct Samford's digital and social media media efforts while working along side Joey Mullins, Assistant AD for Communications, to tell the story of SU's 385-plus student-athletes, coaches and staff. She begins her duties with the Bulldogs on Monday, Feb. 1.