Coca-Cola, Samford Sign New 10-Year Exclusive Agreement
6.25.20 | Baseball, Football, General, Men's Basketball, Men's Cross Country, Men's Golf, Men's Tennis, Men's Track & Field, Softball, Women's Basketball, Women's Cross Country, Women's Golf, Women's Soccer, Women's Tennis, Women's Track & Field, Women's Volleyball, Cross Country, Track and Field
BIRMINGHAM, Ala. – Samford University Athletics and Coca-Cola Bottling Company UNITED announced today a new 10-year partnership to make the world's leading beverage company the exclusive beverage provider for the Bulldogs.
"We are proud of our long-lasting relationship with Coca-Cola and the support this partnership brings to our department," director of athletics Martin Newton said. "As a sponsor, their commitment to Samford University and our student-athletes is second to none. This agreement demonstrates Coca-Cola's desire to continue to serve Samford University students, alumni and fans for years to come. We look forward to continuing to sell and serve their outstanding line up of products at our events."
"Coca-Cola UNITED is thrilled about our renewed partnership with Samford University. to serve its students, faculty and staff on campus. We have a 50 year relationship with Samford, and we look forward to another 10 years – and many more -- serving its students, faculty and staff on campus," said Bo Taylor, vice president of the Central Region for Coca-Cola Bottling Company UNITED. "Whether in the classroom, in the dorm or on the field of play, we want Coca-Cola to be on the minds and within arms-length of Samford students."
Coca-Cola Bottling 's ongoing support of Samford Athletics dates back more than 50 years and includes support for all 17 programs. The new agreement includes establishing the Coca-Cola scholarship fund which will provide scholarship dollars to a deserving student each year as well as an investment in Samford's ongoing upgrades to Seibert Stadium.
As Samford Athletics' exclusive beverage provider, Coca-Cola UNITED's support also includes product donations, Powerade sideline support for all 17 programs and marketing funds to help energize the gameday experience for students, alumni, fans, and community partners.
ABOUT COCA-COLA BOTTLING COMPANY UNITED
Coca-Cola Bottling Company United, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the second largest privately held Coca-Cola bottler in North America and the third largest bottler of Coca-Cola products in the U.S. Now with its fifth generation of family working in the business, Coca-Cola UNITED has approximately 10,000 associates located in more than 60 facilities across six southeastern states (Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee). Historically significant franchises within our Coca-Cola UNITED family include Chattanooga, the world's first Coca-Cola bottler; Atlanta, home of the worldwide Coca-Cola System; and Columbus, Georgia, development site of the original Coca-Cola formula.
Coca-Cola UNITED is engaged in the production, marketing and distribution of a diverse portfolio of leading sparkling (Coca-Cola®, Diet Coke®, Coke Zero Sugar®, Dr Pepper®, Sprite® and Fanta®) and still (smartwater®, Dasani®, POWERADE®, BODYARMOR®, Fairlife®, Gold Peak®, Monster® and Minute Maid®) non-alcoholic brands under exclusive franchise agreements principally with The Coca-Cola Company® and Keurig Dr Pepper®.
For 118 years, Coca-Cola UNITED has remained true to its foundational core values of: Quality, Excellence, Integrity and Respect. Local relationships, personalized customer service, and strong community engagement have been the foundation of our business for more than a century. Each year, millions of dollars are invested in our local communities, supporting education, community development, sustainability and nonprofit organizations that empower and impact those in need.
ABOUT SAMFORD ATHLETICS
Samford University is a premier nationally-ranked Christian university offering undergraduate programs grounded in the liberal arts and a distinct blend of graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Under the leadership of President Andrew Westmoreland and Director of Athletics Martin Newton, Samford University is a proud member of the NCAA and the Southern Conference, fielding 17 teams that compete at the Division I level.
The Bulldogs currently offer the following men's sports: baseball, basketball, cross country, football, golf, tennis, Indoor/Outdoor track and field while competing in the following women's sports: basketball, cross country, golf, soccer, softball, tennis, Indoor/Outdoor track and field, and volleyball.
Since joining the Southern Conference in 2008, the Bulldogs have captured 48 conference championships, including a school-record eight titles in 2019-2020.
"We are proud of our long-lasting relationship with Coca-Cola and the support this partnership brings to our department," director of athletics Martin Newton said. "As a sponsor, their commitment to Samford University and our student-athletes is second to none. This agreement demonstrates Coca-Cola's desire to continue to serve Samford University students, alumni and fans for years to come. We look forward to continuing to sell and serve their outstanding line up of products at our events."
"Coca-Cola UNITED is thrilled about our renewed partnership with Samford University. to serve its students, faculty and staff on campus. We have a 50 year relationship with Samford, and we look forward to another 10 years – and many more -- serving its students, faculty and staff on campus," said Bo Taylor, vice president of the Central Region for Coca-Cola Bottling Company UNITED. "Whether in the classroom, in the dorm or on the field of play, we want Coca-Cola to be on the minds and within arms-length of Samford students."
Coca-Cola Bottling 's ongoing support of Samford Athletics dates back more than 50 years and includes support for all 17 programs. The new agreement includes establishing the Coca-Cola scholarship fund which will provide scholarship dollars to a deserving student each year as well as an investment in Samford's ongoing upgrades to Seibert Stadium.
As Samford Athletics' exclusive beverage provider, Coca-Cola UNITED's support also includes product donations, Powerade sideline support for all 17 programs and marketing funds to help energize the gameday experience for students, alumni, fans, and community partners.
ABOUT COCA-COLA BOTTLING COMPANY UNITED
Coca-Cola Bottling Company United, Inc., founded in 1902 and headquartered in Birmingham, Alabama, is the second largest privately held Coca-Cola bottler in North America and the third largest bottler of Coca-Cola products in the U.S. Now with its fifth generation of family working in the business, Coca-Cola UNITED has approximately 10,000 associates located in more than 60 facilities across six southeastern states (Alabama, Florida, Georgia, Louisiana, Mississippi and Tennessee). Historically significant franchises within our Coca-Cola UNITED family include Chattanooga, the world's first Coca-Cola bottler; Atlanta, home of the worldwide Coca-Cola System; and Columbus, Georgia, development site of the original Coca-Cola formula.
Coca-Cola UNITED is engaged in the production, marketing and distribution of a diverse portfolio of leading sparkling (Coca-Cola®, Diet Coke®, Coke Zero Sugar®, Dr Pepper®, Sprite® and Fanta®) and still (smartwater®, Dasani®, POWERADE®, BODYARMOR®, Fairlife®, Gold Peak®, Monster® and Minute Maid®) non-alcoholic brands under exclusive franchise agreements principally with The Coca-Cola Company® and Keurig Dr Pepper®.
For 118 years, Coca-Cola UNITED has remained true to its foundational core values of: Quality, Excellence, Integrity and Respect. Local relationships, personalized customer service, and strong community engagement have been the foundation of our business for more than a century. Each year, millions of dollars are invested in our local communities, supporting education, community development, sustainability and nonprofit organizations that empower and impact those in need.
ABOUT SAMFORD ATHLETICS
Samford University is a premier nationally-ranked Christian university offering undergraduate programs grounded in the liberal arts and a distinct blend of graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Under the leadership of President Andrew Westmoreland and Director of Athletics Martin Newton, Samford University is a proud member of the NCAA and the Southern Conference, fielding 17 teams that compete at the Division I level.
The Bulldogs currently offer the following men's sports: baseball, basketball, cross country, football, golf, tennis, Indoor/Outdoor track and field while competing in the following women's sports: basketball, cross country, golf, soccer, softball, tennis, Indoor/Outdoor track and field, and volleyball.
Since joining the Southern Conference in 2008, the Bulldogs have captured 48 conference championships, including a school-record eight titles in 2019-2020.
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